Company Attempts To Go Greener

Date December 5, 2008

From FutureofBusiness.net

The CEO of Nestle Waters NA, Mr.Kim Jeffery, and his peers in the bottled water industry have been under intense scrutiny in the media recently over the effects bottled water is having on the environment. With most empty bottles ending up in landfills, Mr.Jeffery seems to be on a campaign to turn around this negative press. As he points out in this video, courtesy of Advertising Age, only a few short years ago bottled water was being recognized for its health benefits, now its negative enviro-impact is being targeted. Mr.Jeffrey does list a few ways Nestle Waters is attempting to lessen its impact on the environment: Continue Reading

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